10 Steps To Look More Like A Professional Blogger
When you start a blog these 10 things will help you look the part whether you are new or not.
1. Fix Your Permalinks
The URL everyone sees when you make a post or a page.
Usually by default it is numbers but for SEO, and pretty much everyones sake go to the settings on the left-hand side of where your wordpress dashboard is and go to permalinks in the drop down.
Look for where it says, “Post name” – select that and click save changes.
2. Choose A Sleek Looking But Fast Theme.
Choosing a theme can be difficult and even when you find one you like it may not be the one you stick with. That is totally fine. However it is always good to choose a theme that is user -friendly as well as fast not bloated.
Don’t worry about paying for a theme if you are just starting out. I’ve gone through 3 themes in two months for this site and I’m still not completely sure. Until I am I will hold out on the full purchase.
Not all themes are created equal. The theme currently in use is Hestia through Vertigo Studio.
3. Images Of Matching Size.
When I first started quite a bit of photos on the main page were not the same size. In turn making it look pretty unprofessional and for the theme in use at the time it definitely was not going to get traffic for long.
Some themes keep images the same size in showcasing posts but there are a lot that do not. If yours does not it’s recommended to re-size or replace them.
Remember to use free stock photos from places such as Pixabay and not google images. Also use a plugin such as the powerful Smush or otherwise to compress image size as to not bog down the site in the long run.
It also helps to choose “awe-inspiring” or eye catching featured images.
If you plan on getting anywhere with your site in terms of business these are pretty much basic do’s. For both legal protection as well as giving your users a tid bit on who it is they are dealing with.
Disclaimers must be in place in order for you to use affiliate programs such as Amazon.
Any site using affiliate links needs to specify that is what they are doing. (Amazon needs the disclaimer on every single page/post)
All of the above help Google take you seriously as well as building trust with your customers.
5. Post Format.
When done with any post make sure the format is easy to read. No long winded paragraphs.
Break every 2-4 lines and utilize bullet points. Whatever you do don’t make a giant cluster that strains the eyes. We’re all a bit too lazy for that stuff.
Sub-headings and headings should always be used.
6. Use A Hosting Company, Not Blogging Platforms.
Does anyone take blogging platforms serious? Anyone serious about blogging whether for financial gain or otherwise should always use a dedicated host.
While most will tell you go to whomever they are affiliated with I will tell you to each his own.
Both are fairly comparable in my opinion.
Inmotion Hosting however does the trick for me.
Do a bit of comparisons and review searches to see what fits your needs but never use a blogging platform if you want to get serious.
7. Utilize Tools Like Google Pagespeed Insights and Mobile–Friendly Tests.
It’s one thing to have your site set up just to find out that it’s not mobile-friendly or incredibly slow. Both of which are problems that I have dealt with.
Utilizing these tools along the way makes it significantly easier to gauge where your site optimization is.
Everyone is on their phones so it’s never a good idea to have a site that not mobile-friendly.
8. Refrain From Slapping Ad’s Everywhere.
Never is it a good idea to flood your newly founded site with ads and banners.
Especially if those ads have nothing to do with your niche.
That pretty much tells the user outright you care soley about money and not about content.
9. Set Up Social Media Accounts.
Setup social sites for your blog, and master one. I recommend, Facebook, Twitter and Pinterest depending on what you blog about. A
benefit of claiming your brand name on social media is that not only will your brand reach more people but it will also let google know you are serious.
Facebook however is fairly difficult to get your reach out without paying for ad space.
Joining groups and other bloggers may be the best way to boost on that particular account.
10. Create Logo And Brand Everything.
Something that doesn’t need to be done right off-the-bat but goes a long way in the end.
Definitely a lovely touch if or when you get into pinterest and start making pins.
Nothing screams business like a logo.
Check out the Handy Dandy Toolbox for helpful tools and tips to get you started!
Hope that helps you as it has me. Please leave a comment or share if it has helped you as well.